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| Australia's Kakadu National Park 3 |
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Laurie Lubeck |
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HK: "You know that usually luxury buses are used for Japanese groups.
But walking on foot gives us a true sense of an area and also allows the
nature park ranger to point out fascinating phenomena that has to be seen
up close. Being on foot, walking on a boardwalk through a rain forest allows
travelers to feel nature with all their senses. If prospective clients agree
with this concept, then they are welcome to join this tour. I wrote in the
brochure there is no tight time schedule, and that this tour is for people
who can be flexible, who will open their minds and really experience what
is around." LL: Since the "quantity" of customers is still the economic priority
necessary for most travel companies, how can we seek out the travelers who
are willing to pay a little more for a quality nature experience? HK: "Profit earned through quantity and volume buying is the easiest
way for most companies, but I think it is the wrong way. The most important
thing is to level up the quality. By quality, I mean how our customer may
gain a meaningful and good impression during the journey, so they don't
forget its importance." LL: Why should the industry conduct ecotours that are barely profitable? HK: "In a couple of years, after we make a good system for ecotours,
we will be able to make a profit. Not a big one perhaps, but some. Most
Japanese travel companies don't think of separating the various types of
customers. They try to attract everyone. On the ecotours we have been conducting,
only clients that are amenable to our nature trip philosophy are encouraged
to come. This is a different approach, but an important consideration, I
think." HK: "In Australia, the system of environmental education is very comprehensive.
We can learn about this, too, especially as our industry brings so many
customers to nature areas. Their experience should be deeper than only looking
and taking a picture. The journey would be greatly enhanced, and value-added
if we could learn and understand personally about the complex inter-relationships
between man and nature, including different cultures, habitats, plants and
animals. |